Cannes, May 22, 2025 – In the heart of the French Riviera, where cinema, creativity, and culture intersect, fashion visionary Rex Christy Fernando will present his latest and most personal work yet: Embodied. Premiering at the luxurious Majestic Beach Resort during the AI Film & Congress Awards, and hosted in partnership with the Caucasus Film Festival, this event promises to be a defining moment not only in fashion—but in artistic storytelling.
Embodied is not simply a fashion show. It’s a premiere, a call to reflection, and a bold exploration of identity, dignity, and design.
Style Meets Substance: Reimagining the Runway
Rex Fernando has become a trailblazer for inclusive and purpose-driven fashion. In recent years, his catwalks have evolved into platforms for social commentary and transformation. Across major cities—from Paris to Tbilisi to Dubai—he has celebrated a richly diverse spectrum of models: people with disabilities, elders, children with Down syndrome, and others rarely seen in high fashion.
What others might consider unconventional, Rex sees as essential. His shows dismantle outdated ideals of perfection and instead honor humanity in all its forms. Each model, each garment, each moment tells a story of strength and authenticity.
Vendôme Paris: A House for Visionaries
As the Creative Director and CEO of House of Vendôme Paris, Rex leads a brand grounded in luxury, craftsmanship, and conscience. Vendôme is more than a fashion label—it is a space for mentorship, innovation, and cultural dialogue. Under Rex’s leadership, emerging talents from Asia, the Middle East, and Eastern Europe have been nurtured into international success stories, including standout designers like Damon, Aruna, Manish, Tasmim, and Swathy.
Rex is also the founder of Asian & European Fashion Week Paris (AEFW), an initiative that bridges continents through design. The January 2025 edition at the Ritz Paris received global acclaim for its fusion of tradition and futurism.
Embodied: The Cannes Experience
The Embodied debut in Cannes is set to redefine fashion presentation. Fusing augmented reality, digital storytelling, and performance art, this immersive runway experience reflects themes of physical and emotional resilience, self-acceptance, and the human spirit.
Presented during the AI Film & Congress Awards Gala Dinner, the show also supports a broader mission: fundraising for inclusive art education and rehabilitation programs led by the Royal Gentleman Club. In true Rex Fernando style, the glamour of the evening will be matched by deep social purpose.
A Legacy Woven with Compassion
Looking beyond the spotlight, Rex is laying the groundwork for long-term change. His upcoming initiatives include the launch of a fashion academy for individuals with disabilities, global partnerships for eco-conscious couture, and cultural diplomacy collaborations with the United Nations to promote fashion as a medium for peacebuilding and global inclusion.
As 2025 unfolds, Rex Christy Fernando remains committed to reshaping the fashion world—not just in aesthetics, but in values. Through Embodied, he reaffirms a belief he’s carried throughout his career: that fashion, at its best, is not about exclusivity—it’s about humanity.
