For many Muslim travelers, especially those preparing for Umrah or Hajj, travel is never just about logistics. It is about intention, responsibility, and trust. Every journey carries spiritual weight, and every detail matters.
This understanding sits at the heart of Labayk International Travel Corporation, a Philippine-based travel agency that has spent more than a decade serving Muslim travelers with care, dignity, and purpose.
The name “Labayk” itself reflects that mission. Rooted in the words recited by pilgrims in response to the call of pilgrimage, it signifies readiness, humility, and devotion. For the founders of Labayk, it also represents a promise. A promise to serve travelers not merely as clients, but as individuals entrusted to their care. 
A Purpose Born From Experience
Labayk’s story begins with its founder, Hadja Noora Nur Yumn Pantaran, the Founder and Chief Executive Officer of both Easy Access Travels and Labayk International Travel Corporation. A graduate of Bachelor of Science in Interior Design from the University of San Carlos in Cebu City, her passion for travel was shaped early through extensive family travel experiences, long before she entered the industry professionally.
That early exposure laid the foundation for a deeper vision: to create travel experiences that were not only well-curated, but also meaningful, accessible, and aligned with the values of Muslim travelers.
She is joined in leadership by her husband and co-founder, Sheikh Mohamed Abdelraouf, who serves as Chief Operations Officer and Vice President of Labayk International Travel Corporation. A master’s degree holder, physicist, and geologist, he is a graduate of the University of Tanta in Egypt and an Islamic scholar. Prior to Labayk, he served as Director of UMMA, one of the largest charitable organizations in the Philippines with roots in the United Kingdom, where he led Islamic, humanitarian, and community-focused initiatives.
Together, their combined backgrounds shaped an approach to travel rooted in sincerity, knowledge, and service.
For Filipino Muslims, the need was clear. While travel agencies were abundant, very few truly understood the cultural, religious, and emotional needs of Muslim travelers, particularly those undertaking sacred journeys. Pilgrims often relied on generic services that lacked cultural sensitivity, proper guidance, or the depth of preparation required for Umrah and Hajj.
Rather than treating pilgrimage as a product, the founders envisioned an agency that treated it as an amanah, a responsibility entrusted by both travelers and faith.
Building Trust, One Journey at a Time
The journey began with Easy Access Travels, established in 2015, where the team built hands-on experience across leisure, group, and specialized travel services. Over time, trust grew through consistency, clear guidance, and personal attention.
In 2021, that vision expanded with the establishment of Labayk International Travel Corporation, a dedicated arm focused specifically on Hajj, Umrah, and Muslim-friendly travel. The move was not about scale, but about specialization. A conscious decision to serve a community with greater depth, focus, and responsibility.
Today, Labayk International Travel Corporation is:
- DOT-accredited
- IATA-accredited
- NCMF-accredited
- A Licensed External Umrah Agent, accredited by the Ministry of Hajj and Umrah
Despite growth and formal recognition, the philosophy has remained unchanged. Every traveler, whether joining a group pilgrimage or booking a private journey, is treated with the same level of care and respect.
Serving Faith Through Travel
Labayk’s core services center around Umrah and Hajj, where spiritual preparation, reliable coordination, and on-ground support are essential. These journeys are carefully managed to ensure travelers can focus on worship without unnecessary stress.
Beyond pilgrimage, the agency also provides Muslim-friendly leisure travel, catering to families, professionals, and groups seeking destinations aligned with their values. From domestic journeys to international destinations across Asia, the Middle East, Europe, and beyond, Labayk ensures that halal requirements, prayer access, and cultural considerations are respected throughout the journey.
For those seeking additional assurance, Labayk offers VIP and VVIP arrangements, framed not as luxury for its own sake, but as added comfort and peace of mind, particularly for elderly pilgrims and families.
One of Labayk’s most distinctive contributions has been its mobile visa facilitation initiatives. Over the past few years, the agency successfully brought Schengen VFS services to Cagayan de Oro and Davao City, enabling group visa approvals and achieving a milestone where 60 applicants were approved in a single batch. Looking ahead, the next goal is to extend this initiative to Zamboanga City by 2026, further improving access for Muslim communities.
Resilience and Responsibility
Like the rest of the travel industry, Labayk faced unprecedented challenges during the global pandemic. Travel restrictions affected not only businesses, but personal lives across the world. Yet even in uncertainty, the team never doubted that travel would return.
With patience, faith, and perseverance, the industry recovered. Today, travel is stronger than ever, and Labayk continues to move forward with renewed clarity and preparation.
A Mission That Continues
Labayk is now strategically planning its 2026 programs well in advance, a process that began as early as mid-2025. Slots consistently fill quickly, reflecting both demand and the trust built over years of dedicated service.
At its core, Labayk International Travel Corporation remains focused on a simple but firm mission: to improve operations, strengthen trust, continuously seek knowledge for improvement, and serve with the best of its capabilities.
More than a travel agency, Labayk stands as a trusted partner for Filipino Muslim travelers seeking journeys rooted in faith, care, and integrity. For the team behind it, success is not measured solely in destinations reached, but in peace of mind delivered, and in the quiet confidence of travelers who know they are in safe hands.
