Nigel Ng, the comedian behind the viral sensation Uncle Roger, has launched his first restaurant, Fuiyoh! It’s Uncle Roger, specializing in fried rice. The highly anticipated opening took place at Pavilion Kuala Lumpur, drawing in crowds of eager fans.
Turning Comedy into a Culinary Brand
Ng rose to fame after critiquing a viral fried rice video, amassing millions of views. His new restaurant offers a menu filled with fried rice varieties, including Tomato Fried Rice (RM18) and Egg Fried Rice (RM16), all prepared with wok hei and MSG—the essentials, according to Uncle Roger.
A Unique Atmosphere
The restaurant, designed with Uncle Roger’s trademark orange and humorous elements like neon rice cookers, offers diners more than just great food. It’s an immersive experience that reflects the comedian’s lighthearted approach to life. Fans turned out in full force for the grand opening, eager to taste the dishes that have become an online sensation.
September 14: A Guinness World Record Attempt
Nigel Ng is keeping the excitement alive by hosting an event to break the Guinness World Record for the “largest gathering of Uncle Rogers.” Fans are encouraged to dress like the famous character and participate in the festivities, which will be filmed for his YouTube channel.
The Power of Influencer-Driven Businesses
Ng’s success with Fuiyoh! It’s Uncle Roger is a testament to the power of leveraging digital fame for business growth. By converting his viral popularity into a real-world venture, he demonstrates how online influencers can build thriving businesses.
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