The New Credibility Currency
In 2025, entrepreneurs treat their digital presence as an active résumé.
Social media still spreads the word, yet real credibility comes from being seen on trusted media platforms.
Malaysian founders increasingly use established news sites to validate their brands with local and global audiences.
From Posts to Publications
The go to tactics once centered on Facebook ads and influencer shout outs.
The new focus is publishing founder features and commentary on international publications including Washington Morning, Asian Morning, The Economic World, Londoner Post, and National Insider.
These sites provide lasting search visibility.
Unlike short lived posts, an indexed news article keeps appearing on Google whenever people search the founder or company name.
Authority Through Storytelling
High performing founders tell compelling stories rather than purely selling products.
Coverage that highlights motivation, challenges, and lessons learned humanises the brand.
Readers respond to authenticity, which often turns into sales pipelines or partnership leads down the line.
To achieve this tone and reach, many Malaysian entrepreneurs commission newsroom style writing that is lightly SEO tuned for searches like Malaysian startup founder and business growth tips. 
Visibility Beyond Borders
International features can create momentum across borders.
One placement can lead to collaboration requests or additional media interest in nearby markets.
A wellness brand from Kuala Lumpur reported inquiries from Singapore and the Philippines within a week of its article going live.
Given Malaysia’s active small business ecosystem, these mentions offer a cost effective path to regional attention.
The Rise of Accessible PR
Traditional PR retainers used to make this out of reach. Now the process is faster and cheaper.
Entrepreneurs can file their own press releases or engage professionals to write and publish within days.
This accessibility gives startups and independent founders the same credibility levers once reserved for large enterprises.
Looking Ahead
As the digital marketplace grows more crowded, founders who prioritise narrative and earned media will break through.
Being visible on recognised outlets and easy to find on Google signals reliability to customers, investors, and partners.
For Malaysian entrepreneurs, this is becoming a standard component of growth strategy.
(Article prepared by Novique News, a platform dedicated to helping entrepreneurs and creators share their stories through credible online publications.)
Learn more at Washington Morning
Learn more at Economic World
Learn more at Londoner Post
Learn more at National Insider
Learn more at Asian Morning
