Japan is a cultural powerhouse in fashion, beauty, gaming, and tech — and its influencers have taken the global stage by storm. From YouTube stars and TikTok creators to fashion icons and beauty gurus, Japanese influencers blend tradition with cutting-edge trends. Here are some of the most famous influencers from Japan as of 2025:
1. Naomi Watanabe (@watanabenaomi703)
Platform: Instagram, YouTube
Genre: Fashion, Comedy, Body Positivity
Naomi is Japan’s most-followed influencer and a cultural icon. Known as the “Beyoncé of Japan,” her bold fashion sense, comedic talent, and positive message about self-love have made her a global ambassador for Japanese pop culture. She’s also a successful entrepreneur with her fashion brand “PUNYUS.”
2. Hikakin (@hikakin)
Platform: YouTube
Genre: Entertainment, Music, Product Reviews
Hikakin is one of Japan’s OG YouTubers and continues to reign as one of the most-watched content creators in the country. With multiple channels including HikakinTV and HikakinGames, he covers everything from beatboxing to unboxings and lifestyle content.
3. Rola (@rolaofficial)
Platform: Instagram, TV, YouTube
Genre: Fashion, Lifestyle, Activism
Rola is a fashion model, TV personality, and influencer who moved to Los Angeles and rebranded herself as a sustainability advocate and vegan lifestyle promoter. Her international appeal and stylish aesthetic keep her at the top of the influencer game.
4. Kemio (@mmkemio)
Platform: YouTube, TikTok, Instagram
Genre: LGBTQ+, Fashion, Commentary
Known for his high energy, humor, and unfiltered personality, Kemio is an openly gay Japanese-American influencer who resonates with Gen Z. His content often addresses cultural contrasts, identity, and life in Japan and the U.S.
5. Kinoshita Yuka (@yuka_kinoshita_0204)
Platform: YouTube
Genre: Food Challenges, Mukbang
Yuka Kinoshita is a mukbang queen with millions of YouTube subscribers. Known for her tiny frame and gigantic appetite, she’s famous for devouring absurd quantities of food with charm and positivity — a true internet legend in Japan’s food scene.
6. Fuki (@fuki416)
Platform: TikTok, Instagram
Genre: Dance, Street Fashion
One of the breakout TikTok stars in Japan, Fuki combines Tokyo streetwear with high-energy dance performances, gaining millions of views across Asia and beyond.
7. Reina Scully (@reinascully)
Platform: YouTube, Twitch
Genre: Anime, Gaming, Japanese Culture
A bilingual Japanese-American content creator, Reina is known for anime reviews, Japanese language content, and streaming. She’s well-respected in both the U.S. and Japan’s gaming and otaku communities.
8. Sharla in Japan (@sharlainjapan)
Platform: YouTube
Genre: Travel, Life in Japan, Vlogs
A Canadian-Japanese YouTuber based in Japan, Sharla shares insights into Japanese daily life, food, culture, and hidden gems. She’s a favorite among Japan enthusiasts around the world.
9. Yoshikazu Tanaka (Founder of GREE)
Platform: Twitter/X, Industry Events
Genre: Tech, Business, Influence
Though not a traditional “influencer,” Tanaka is one of Japan’s most influential tech figures. As the founder of GREE and a prominent startup investor, he shapes conversations around tech innovation and digital transformation in Japan.
10. Haruka Kurebayashi (@kurebayashi)
Platform: Instagram, YouTube
Genre: Harajuku Fashion, J-pop Culture
One of the most recognizable faces in Harajuku fashion, Kurebayashi mixes rainbow aesthetics with kawaii culture. Her global fan base loves her bold colors, DIY fashion tips, and authenticity.
Final Thoughts
From global fashion campaigns to viral mukbangs and cultural commentary, Japanese influencers cover a wide spectrum. They’re not only shaping trends within Japan but also influencing how the world sees Japanese culture in the digital age.
