Shanghai is gearing up to host one of the world’s most influential tourism trade expos, Tourism Plus Shanghai 2025 (TPS2025), from March 30 to April 3, 2025. More than just a conventional trade show, TPS2025 is positioned as a dynamic, cross-industry platform that will bring together over 450,000 global visitors from 140+ countries and regions. This event is set to reshape the tourism landscape, particularly in the Asia-Pacific region, by fostering investment, innovation, and cultural exchange.
A Strategic Initiative to Propel Smart and Sustainable Tourism
Organized by the Shanghai Municipal Administration of Culture and Tourism and co-sponsored by the China Tourism Association, TPS2025 is supported by leading industry partners, including Shanghai Sinoexpo Informa Markets and Shanghai International Convention & Exhibition Co., Ltd. The expo aims to push the boundaries of tourism innovation, focusing on artificial intelligence, sustainability, and immersive cultural experiences.
Companies such as Unitree Robotics, Qingbao, ALPHA, Padbot, Pudu, and Gausium will introduce AI-powered solutions for smart hospitality, automated catering, and intelligent cleaning technologies. Meanwhile, CATL and EIKTO will highlight advancements in green energy, while firms like JOMOO and AGMO will showcase sustainable construction materials for eco-friendly tourism infrastructure.
Cultural Innovation and Global Tourism Experiences
Beyond business and technology, TPS2025 aims to redefine cultural tourism. A key highlight will be the Prado Museum VR Art Exhibition, making its global debut with immersive storytelling experiences. Additionally, the Global Flavored CHA Drink Culture Festival and Shanghai Tourism Quality Lifestyle Festival will blend tradition and modernity, showcasing tea culture, gourmet experiences, and lifestyle branding.
TPS2025 will also launch new cultural tourism concepts, such as the 2025 Roadtrip Show, which promotes self-drive tourism along China’s iconic G318 highway. Featuring storytelling, photography, and scenic branding, this initiative is set to attract road trip enthusiasts from around the world.
Facilitating High-Value Investment and Business Partnerships
With Shanghai positioning itself as a major tourism investment hub, TPS2025 will host the Tourism Investment Matchmaking Meeting and the Shanghai Culture & Tourism Investment Promotion Week from March 30 to April 1. These gatherings will connect global investors, hotel groups, and cultural tourism stakeholders, focusing on emerging trends such as immersive travel experiences, sustainable hotels, and culinary tourism.
Utilizing advanced networking tools, the expo will facilitate direct connections between professional buyers and exhibitors. The DTSHoReCa mobile platform and real-time reservation systems will enhance business efficiency, turning exhibitors into long-term investors in China’s tourism economy.
A Trade Expo on an Unparalleled Scale
Spanning 700,000 square meters across four major Shanghai venues—National Exhibition and Convention Center, Shanghai World Expo Exhibition & Convention Center, Shanghai New International Expo Center, and Shanghai Convention & Exhibition Center of International Sourcing—TPS2025 will incorporate five specialized expos:
- HOTELEX Shanghai (Mar 30–Apr 2) – Hospitality, F&B, coffee, tea, and franchise chains
- China International Boat Show & The Lifestyle Show (Mar 30–Apr 2) – Yachting, leisure, and marine lifestyles
- Hotel & Shop Plus Expo (Mar 31–Apr 3) – Architecture, interior design, and sanitation
- Modern Concept World Expo (Mar 31–Apr 1) – Pop culture, art, and digital experiences
- TPS Immersive Experience & Lifestyle Festivals – Including the Water Sports Carnival and Lure Fishing Expo
With 6,000+ exhibitors set to unveil over 10,000 new products, the expo will feature live roadshows, media broadcasts, panel discussions, and interactive competitions, solidifying its role as a launchpad for tourism innovations.
Elevating Shanghai as a Global Travel Destination
TPS2025 is not just about exhibitions—it’s a platform designed to engage global travelers. Events such as the HOTELEX Shanghai International Coffee, Wine, and Food Festival and the CHA Drink Culture Festival will showcase regional flavors while driving product sales and cultural appreciation. Competitive events in culinary arts, desserts, and beverage creations will further cement Shanghai’s status as a trendsetter in global hospitality.
To enhance visitor experiences, organizers have introduced the TPS2025 Shanghai Pass Joint Commemorative Card, offering travel discounts, festival access, and exclusive cultural experiences. Meanwhile, the participation of international hospitality leaders like IHG and Hilton, along with the International Council of Marine Industry Associations (ICOMIA), underscores TPS2025’s role in connecting global investors with China’s booming tourism market.
Shanghai’s Tourism Evolution: A Global Gateway
With over 20,000 international attendees already registered—surpassing last year’s 15,761 overseas guests—TPS2025 is setting new benchmarks for inbound tourism. By seamlessly integrating technology, investment, cultural storytelling, and global collaboration, Tourism Plus Shanghai 2025 is not only revolutionizing China’s tourism industry but also reinforcing Shanghai’s position as the premier gateway for international travel into China.
