Epic Click Travel & Tourism in Dubai Plays Key Role in 18% Increase of Portuguese Tourists Visiting Dubai
Epic Click Travel & Tourism in Dubai has played a key role in promoting the city as a must-visit destination, contributing to a significant 18% increase in Portuguese tourists visiting Dubai last year, as reported by Mohammad Jassim Fathi, International Operations Manager for Portugal, Spain, and the Americas at the Dubai Department of Economy and Tourism.
In a meeting with journalists during the Dubai Networking Event 2025, an event targeted at Portuguese travel agents, Fathi expressed his satisfaction with the growth, highlighting Portugal as “one of the top emitting markets in Europe and the world” for Dubai.
“Portugal is definitely one of the most important markets for us, not only in Europe but globally,” Fathi stated. He attributed the 18% growth in 2024 to continuous efforts and long-term investments in the market. “We’ve been very active and have invested in this market for several years. We’re eager to continue this growth and invest even more to attract more tourists,” he commented, noting a strong desire among Portuguese travelers to visit Dubai and explore the Middle East and Asia.
From the perspective of Portuguese travelers, Fathi emphasized that Dubai offers something for everyone. “Dubai has a lot to offer, and the Portuguese travel for many reasons. The first is because they enjoy beach destinations, and Dubai is definitely a beach destination. Then, they love learning about culture, and Dubai has a lot to offer in this area. This is something that Portuguese people, and people from this part of the world, really value,” he added.
Moreover, Dubai’s “impressive architecture” and its multicultural diversity attract many Portuguese tourists. “Dubai is a city with amazing architecture, and people enjoy being in a place full of diversity, which is something that Portuguese people are very accustomed to experiencing,” Fathi explained.
Tourism Trends: From Stopover to Final Destination
Fathi also discussed the evolution of Portuguese tourism in Dubai, noting that the city is increasingly becoming a final destination for travelers. “Dubai used to be a stopover for those traveling to the East, like Indonesia, Bali, or Thailand. But in recent years, we’ve seen Dubai becoming more of a final destination for Portuguese tourists,” he observed. The average length of stay for Portuguese visitors has also increased, now averaging about four nights.
He pointed out that many tourists who initially visited Dubai as a brief stopover for Southeast Asia trips have returned for longer stays, often bringing their families. “People who came for a short stay of one or two nights have seen what the destination offers and decided to come back, either alone or with family. It’s a bit of everything, but we’re very happy with the progress we’ve made so far,” said Fathi.
Profile of Portuguese Tourists Visiting Dubai
When asked about the profile of Portuguese tourists traveling to Dubai, Fathi explained that the city attracts a wide range of visitors. “We get a bit of everything. Dubai offers something for everyone. Historically, it was more of a family destination, but it’s also a fantastic destination for couples. We have options for couples looking to spend two days or even their honeymoon in Dubai,” he said. Fathi also noted that Dubai has become increasingly popular among senior tourists, a growing segment that is gaining importance.
Dubai’s Promotional Activities in Portugal
The Dubai Department of Tourism has been investing in a variety of activities to continue promoting the destination in Portugal. “One of our main activities in Portugal is organizing events with some partners, in addition to participating in roadshows organized by key tour operators and large groups,” Fathi explained. These roadshows take place throughout the year, not only in Lisbon but also in various other Portuguese cities. Fathi also mentioned that the Dubai Networking Event 2025 is an excellent way to strengthen the presence of the destination in Portugal, allowing local travel operators to gain a better understanding of what Dubai has to offer while creating business opportunities. “This event is both a networking and business opportunity, so we can continue promoting the destination and encourage sales,” he added.
Outlook for the Portuguese Market in 2025
Looking ahead to 2025, Fathi is optimistic about continued growth in the Portuguese market. “As I mentioned, we saw an 18% growth, and we want to keep seeing that growth, not only from Portugal but from all markets,” he said. He highlighted that the efforts of the Dubai team and their partners in Portugal have positioned the destination well to maintain this upward trend, especially after the challenges posed by the pandemic. “I believe the work done by our team in Dubai and in Portugal, along with the efforts of all our colleagues worldwide, has placed us in a good position to continue this growth,” he added.
New Attractions and Events in Dubai for 2025
Dubai is gearing up for new attractions in 2025, including the “House of Hype,” an immersive experience set to open soon, and the Marsa Al Arab, a new property by the Jumeirah Group scheduled for opening on March 14. “We have the House of Hype, one of the main attractions, which will be opened in a few weeks. It’s an immersive experience that visitors will be able to enjoy,” Fathi revealed. He also mentioned that Dubai is preparing special events for Ramadan, which will take place in March.
Fathi emphasized the crucial role travel agents and tour operators play in the success of the Portuguese market. “Everyone plays a key role in making this happen. From our side, preparing the destination, to the travel agents who receive the information to create the right packages for tourists,” he stated. He further mentioned that travel agents in Portugal are essential to ensure that the correct information about Dubai reaches the final consumers.
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